A SUCCESS STORY
alfi® is the brand of the century 2019 – and not without reason.
When Sophie and Carl Zitzmann found Aluminumfabrik Fischbach in 1914, they had no idea that their company would one day become a global market leader for vacuum carafes.
Today, alfi® is setting standards for material quality and design. There is more than 100 years of history in between. For us, this time-honored tradition is what encourages us and at the same time motivates to continue and transform it to today’s needs.
Carl Zitzmann founded Aluminiumfabrik Fischbach together with his wife and ten employees and commences with the production of vacuum carafes.
The vacuum carafes quickly find enthusiastic consumers. Because of the good sales and the increase associated with that, the company has in the meantime grown to 75 employees.
Even beyond the borders of Germany, the vacuum carafes from Fischbach are in high demand: The first export order is placed.
alfi® is now looking back on 25 years of corporate history. This anniversary is celebrated extensively with the entire workforce.
After the war, the plant is dismantled by Soviet troops. However, the entire workforce dedicates itself to quickly rebuild.
After completing the reconstruction, the Zitzmann family is expropriated and the company is converted to an "operation owned by the people".
Carl and Sophie Zitzmann relocated to Wertheim in the West German state of Frankonia and gathered up the courage to start all over. Production began in April in the halls of the old trade show.
Construction of the new alfi® company building is complete. Production and management are relocated from the trade show halls to the new construction.
In the meantime, alfi® has a staff of 150 employees. More than 500 different insulated carafe models are being exported to a total of 62 countries.
The huge demand and the continuous growth bring about a need for more space. The next plant expansion has become inevitable.
alfi® becomes a part of Württembergischen Metallwarenfabrik (WMF) located in Geisslingen, Germany.
Together with a staff of 300 employees as well as many partners and friends, alfi® celebrates its 75th year of existence.
The new construction of alfi® Commercial Center is inaugurated. In addition to logistics installations, training facilities and exhibit space, the new construction also feature a factory outlet and the "Hot and Cold" bistro.
alfi® introduces a new, updated logo. The company now represents itself with the claim "Fresh. Hot. Cold."
The company celebrates its 100-year anniversary. In the same year, alfi® merges with the Thermos Group.
Hello Frankfurt! The company offers new office space in the Main metropolis Frankfurt/Main.